Thursday, June 30, 2005

Product Placement

Let's admit it. Advertising is a bad thing. It never works out and it pisses everybody off. Occasionally there's an advert you like, but it never really affects you, and we'd be a lot better off if we just stuffed advertising.

Well I found a positive side. By I found I mean Dan showed me. At the nice following random link:

http://intl.bmwfilms.com/clap.asp?template=index&country=eurorussia&film=&start=Y

You see, it turns out quite a while ago in fact, BMW comissioned film directors to make multiple short films. And they're actually pretty good. I mean, the catch is that the car is a BMW (they're all car chase movies), but they got multiple famous directors (like John Woo) to make them, and there's actually no emphasis on making the car seem amazing. So you get multiple free short movies that really are up to the quality of cinema films in terms of effects and production value, and that's very impressive. Which means advertising results in free movies. I'm good with that.

Sure, I'm not gonna go out and buy a BMW because of them, but the films are good for free enjoyment, so I thought I'd point 'em out here. I think it's pretty neat anyway.

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